Quick to make a buck
Not one to miss a marketing opportunity, T-shirt purveyor Mr Vintage has created a benefit T-shirt with a seismograph in the shape of the Christchurch Cathedral to support earthquake victims. How lovely! From every sale, $5 will be donated to the Red Cross quake appeal. How generous ... Or is it? The T-shirt costs $29.95, so if they sell 150, Mr Vintage will bank $2842 (minus an estimated $6 each to make) and Red Cross Canterbury Earthquake Appeal will get $750. Plenty of businesses will be trying to capitalise off the earthquake in Christchurch - 'buy this product and we'll donate [insert amount here] to such and such appeal. Please, just donate the full amount directly. Or make an automatic $20 donation by phoning 0900-33-200.
Not one to take any criticism lying down, Mr Vintage issued a reply on their blog and issued the following challenge back to Ana:
ANA. It's really easy to sit back in your ergonomically designed computer chair and surf the Internet, picking out little things and printing them. It's harder to actually do something about it. Luckily, we're giving you the chance to.
THIS brand new 'Ana Samways donation t-shirt' is available for $1000 online at www.mrvintage.co.nz - just for you. There's but one t-shirt being printed that reads "I Love Sideswipe" in a lovely little pink heart
100% of the $1,000 will go straight to the Red Cross Canterbury Earthquake Appeal, and if you're cool enough to make this donation - WE'LL MATCH YOUR $1000. Everybody wins, especially Christchurch ?
Good show Mr Vintage. You could've easily turned it into a mud throwing fest, but this way, the victims of the earthquake benefit with your rather creative solution.
Further to my blog post in March about my dramas with Euro Car Rental, there is an interesting article in the Herald today about them:
Two Christchurch car rental companies have been ordered to pay $43,710 in fines and reparations for ripping off foreign tourists, prompting a warning from the Commerce Commission that it is watching the tourism sector closely.
Directors of both companies, Kylee and Gary Harris, plead guilty to 18 charges of breaching the Fair Trading Act by:
- Telling customers they had damaged cars when they had not.
- Lying about repairs to rental cars that hadn't been done.
- Levying charges that had not been disclosed.
- Promising late model cars but then supplying cars up to eight years old.
- Saying they were "Qualmark" endorsed when its membership had lapsed months ago.
Thanks to alikat and kiwitrc for the heads up.
Last week I had a variety of emails that reminded me of a hidden gremlin that exists in our industry - a client will only realise the true value of a service they've bought, after it all goes pear shaped.
They don't really understand the true value of a well planned, organised and implemented product or service, and get drawn in by overpromising sales reps, flashy banners, and big numbers. It's not until they lose service, require a backup etc that those extra dollars to pay for a premium service or redundancy really start to look attractive - often by that time it's all too late.
Three general examples I've recently see:
- Website stability issues when hosting a website with a free webhost in the States
- Experiencing multiple extended outages on a dedicated server, even when the web-hoster advertises ridiculously high data caps, and pulling through data close to that every month, and
- Losing data after an SQL injection attack on a poorly written site.
The issue we all face is a client's budget never meet the requirements they have. To help cost cutting they outsource overseas followed up with less-then-reliable hosts, and don't have everything secured properly. Only after it all breaks, do they come back to you pleading for your help.
If worked correctly, fixing up these scenarios can guarantee a client's loyalty for life. You look like the good guy, the client finally gets what they are after, and you get that satisfaction from a job well done.
I just hope it's not you undercutting everyone and delivering poor work.
It's a hot selling point for broadband. Take the most popular sites (such as TradeMe, Stuff, TVNZondemand as examples) that people visit and let them go at it, all-you-can-eat, without having to worry what the final bill will be. The forums here on Geekzone have plenty of discussions around ISPs offering unmetered traffic to customers.
Steve Waddington, one of the director's of Exetel (an Australian ISP), recently blogged about a customer's suggestion on adding more sites (that are external to Exetel's network) to their unmetered offerings:
I can tell you one thing; unmetered content certainly isn't 'free' to the ISP. Today, (and Exetel almost certainly can't be buying at the best price for global Internet) the past-our-border portion of the total cost to supply an Internet service is in the order of 7-8%. If other people buy better than we do, it would only mean that for them, the ratio is even lower, say 5%.
What that means is the so called 'unmetered' content, apparently 'free' to the end user, costs the ISP around 95% of the full per Mbps of global Internet access anyway.
So, you either believe your perpetual motion machine was a good deal, or, you have to accept that the unmetered content so generously offered by your ISP is paid for somewhere else in the total amount you pay.
Steve continues on about how this all came about:
Thinking back, it seems to me this is a fundamental error in the cost of service supply that was made by 'someone' years ago (around '98-'99 I suspect), and has been duplicated (or mindlessly followed, however you want to look at it) by others ever since.
In those days, global Internet access accounted for around 1/3 of the operating cost of an ISP, and domestic backhaul added another 15-20%. So by supplying traffic from a local source, such as peering or caching, was an enormous benefit to the ISP's bottom line. Ignoring the cost of peering, the proxy server cost, the engineer/sysadmin time etc, etc is easy to to, as in most case they are considered necessary anyway, or treated as sunk costs. Therefore at some point, on someone's spread sheet to financial management, that content delivery would have shown up as zero. And the marketing guy that saw that would hardly have to be a genius to realize he could be a hero by designing a promotion that offered content that cost zero to the company for 'free' to their customers.
One deception leads to another, and a decade on you have people really believing unmetered content is actually free. No wonder that word is considered the most powerful in marketing. That, and peoples unerring propensity to believe what they want to believe.
Unmetered traffic isn't free - you are still paying for it, it's just hidden as part of something else in your monthly bill.
Even though I have quoted a good chunk of Steve's blog post, I still highly recommend reading the entire thing here. His blog is a good read for those interested in what happens behind the scenes at an ISP.
The answer is simple - it works, and it works really well.
For three years now, all of our 3bit.com/.com.au/.co.nz emails have been running off the Google Hosted Apps email platform. Like any IT start-up, we originally ran our own email server internally, but after dramas and headaches, and never-ending security and spam updates, we moved a few of our users over to Google as a trial - the reluctant remaining (and I admit, I was not keen initially) were pushed, and it's a decision that we haven't looked back on.
Some of the killer features include:
- Search. Plain and simple, this is the main reason we use Google - their web search works brilliantly, and using this to search years of archived email makes finding things really painless. Search options such as from:(firstname.lastname@example.org) has:attachment after:2010/7/11 before:2010/7/14 help refine searches even more.
- Accessibility. Whether it's through the webmail interface (which uses SSL), on a smart phone (or iPad), or in an email program such as Outlook or Thunderbird (POP3 or IMAP), all are supported. I now only use the webmail, instead of Thunderbird, as the keyboard shortcuts make moving and handling email quick. I achieve push email through Nokia's pseudo push email to my E71, without having to sell my soul to Blackberry.
- Spam. The false positive (emails marked as spam when they are legitimate) is low, and I get very few spam emails that pass through their filters. I don't need to pay a third party to filter my email first, or keep my own filters up to date - Google take care of it all.
- Storage - Each account gets a massive 25GB of storage - even with all our emails archived, our user average is around 14% used. We also don't need to worry about backups.
- Upgrades - We no longer needed a dedicated mail admin - by moving our mail to the cloud, upgrades are taken care of, and we don't experience any downtime.
Below is a short video about NZ Post going Google:
I highly recommend you take a look at Google's offerings, and as a blatant plug, if you want to setup a domain on Google, flick us an email or make a comment below.