Does anybody care about public holiday surcharges?

, posted: 23-Apr-2014 15:31

Other than run things here at 3Bit, I also own Tuihana Cafe with my better half Leslie.  It seems pertinent to do a blog post now about public holiday surcharges since Easter has just been, and Anzac Day is a couple days away.

As a punter, I don’t like any surcharges, and a quick search of Twitter seems I’m not alone:

The bottom line is that being open on a public holiday is more expensive.  All your staff that are working on one of their normal days not only get time and a half but also a day in lieu (if it’s not one of the days they normally work, they don’t get the day in lieu).  The decision for a business owner is whether to pass this directly onto customers through a surcharge.

At Tuihana Cafe we don’t.  While I haven’t done any hard research to see if this resonates well with our customers, a quick look at the Google Analytics for our website, it seems it is a popular search term on a public holiday:

We experienced five times our normal traffic volumes on Good Friday (Apr 18), with another slight increase on Easter Sunday – Sunday isn’t a public holiday, however most people think it is (the actual holiday is the Monday).

The biggest referrer of traffic to our cafe website over the weekend? No Surcharge, a site that lists all the businesses that are surcharge free on public holidays.

It seems the cafes in nearby Kingsland have already got the message:
From a tech perspective it does seem that having no surcharge is a big drawcard for customers.

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nate's profile

 


I'm Nate Dunn, and I work for 3Bit, own Tuihana Cafe, and am a moderator here at Geekzone.

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The views and opinions represented on this blog are personal and belong solely to the blogger and do not represent in anyway those of 3Bit Solutions Limited or any other company.


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