As a punter, I don’t like any surcharges, and a quick search of Twitter seems I’m not alone:
I just don't understand cafe surcharges. Just at Rosie in Parnell and the place is full. Is that not enough? #surcharge #AucklandThe bottom line is that being open on a public holiday is more expensive. All your staff that are working on one of their normal days not only get time and a half but also a day in lieu (if it’s not one of the days they normally work, they don’t get the day in lieu). The decision for a business owner is whether to pass this directly onto customers through a surcharge.
— Aidan Cunningham (@aidocunn) April 17, 2014
At Tuihana Cafe we don’t. While I haven’t done any hard research to see if this resonates well with our customers, a quick look at the Google Analytics for our website, it seems it is a popular search term on a public holiday:
We experienced five times our normal traffic volumes on Good Friday (Apr 18), with another slight increase on Easter Sunday – Sunday isn’t a public holiday, however most people think it is (the actual holiday is the Monday).
The biggest referrer of traffic to our cafe website over the weekend? No Surcharge, a site that lists all the businesses that are surcharge free on public holidays.
It seems the cafes in nearby Kingsland have already got the message:
Almost every cafe in Kingsland has "No Surcharge" in their window today. A victory for the free market?From a tech perspective it does seem that having no surcharge is a big drawcard for customers.
— JeremyGreenbrookHeld (@JGreenbrookHeld) April 21, 2014
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