The Great Monteith’s Meatpack Hunt

Yesterday I was invited down to Queen St for a special promotion for Monteiths.  As well as an impressive outdoor hunting ground they’d setup opposite Britomart, we were given four different sample meals to taste made by well-known chef Sean Connolly (the chef behind The Grill at Sky City).

Monteith’s is trying to promote its beers and ciders, and especially with the ciders, show how a cider can be paired with a meat (in this case, the venison sausage).

From a more relevant technology viewpoint, they are launching a mobile app, which…

“uses augmented reality to give punters the opportunity to ‘hunt’ duck, stag, lamb and beef, everywhere from their local bar to their office. By hunting a full meat pack you go into the draw to win one of hundreds of premium Gourmet Direct meat packs for the BBQ.

The app is available now and free to download via the App Store for I-phone or Google Play for Android. All you'll need to get started is a smartphone, a steady hand and a good appetite.”

It’s quite a fun game to play, and will get you some strange looks, as from a distance it appears like you’re frantically taking photos and spinning around in a circle.  On the iPhone the flash goes off, Android users are thankfully spared this.

In a complete coincidence, this app was also developed by Rush Media, the clever guys behind the longest tennis court in the world (see the post below).